Why Do managers plan Research Paper Example | Topics and Well Written Essays - 1750 words

Why Do managers plan - Research Paper Example Planning is done by all individuals in their personal and profesional lives. If one doesnt plan, then there are high chances that things may move in a haphazard way. A project has several stages of planning which contributes overall importance towards the organization. Managers concentrate on the time spent on conducting effective planning that can be a source to save time and income. This practice is helpful in preventing problems that can potentially happen ("A Guide to the Project Management Body of Knowledge",  2013). Who is a Manager? A manager’s responsibility is to direct the work of groups or individuals in order to combine their efforts in order to achieve necessary objectives. A manager can disseminate the work through direct or indirect passage of workers or subordinates. Work needs to be delegated to the subordinates according to the level of exeprtise of each subordinate. The manager should be well aware of the employee's ability for proper delegation of tasks. The manager needs to be familiar with the supervising abilities and should have the potential to coordinate the work process while taking corrective measures for the benefit of the company. A manager doesn't need to be a perfect human being who is ideal in all the skills, but he needs to perform efficiently enough to complete projects successfully (A Guide to the Project Management Body of Knowledge,  2013). The manager needs to be well aware of the mission and vision statement of the organization and accordingly it is the manager's duty to ensure that all the subordinates are clear on the mission and vision and also are clear on the path to be taken to achieve the mission. Hence, managers are in a better position to plan the path and ensure that all the employees follow the planned path to achieve the goals and objectives for the firm. With a proper planning and execution phase, the organization is able to prosper towards success and profitability. A well set out plab allows the employees to constantly review the milestones achieved and the elements that still remain to be achieved. Tasks this way tend to work out in a smooth and consitent flow. A manager has to perform various functions and roles depending upon the context he/she is working. For instance, an accounting manager directs the accounts function and coordinates smooth communication. Similarly , a manager working in the Design Engineering department needs to support his staff to perform the necessary roles to achieve the best design and engineering of the product (Belker,  2012). A marketing manager may have to plan out the goals and objectives of the marketing department and accordingly devise the appropriate marketing strategies to achieve the set goals and objective. Each functional manager may have to plan out the work process so that things work smoothly and in the right direction. All the functional managers may have to sit in a meeting and discuss on the larger perspective, and this way with proper cooperation and coordination the firm is able to achieve the desired level of success. There are so many ways that proves planning to be a crucial and effective element towards the success of any organization. A manager should not conduct the planning on his own, but he must make sure that all the concerned employees and staff is involved so that better decisions can be made. In this way many new ideas can be achieved which will be an asset for the manager to ponder and take decisions accordingly. However, without a successful execution of the decision and without considering all the important potential risks towards planning, it can create serious issue and

Brand personality Literature review Example | Topics and Well Written Essays - 2000 words

Brand personality - Literature review Example Brands may be also said as business organization; at the same time, it helps in generating revenue, thus brands can be regarded as investment. In return, brands need to payback certain amount of revenue to their owner. Brand Personality is a collection of human features connected with a specific brand (Aaker & Biel, 1993). A brand can easily come across the notice of the customer if the advertisement is done with known celebrities or with the help of certain well known figures of historic moment. Brand personality is often questionable in terms of scale and at times is answerable in theoretical conception based on nature. Once brands are developed, they shelter the company under the umbrella with numerous numbers of products, which can provide it incredible strategic advantage and financial gains. In the present market scenario, a major role is played by brand. Over a long period of time, brands have significantly controlled the performances of the marketers and have influenced the p romises and the benefits provided by the brand to their consumers for that particular product (Hanasali & et. al., 2005). The paper intends to discuss branding and Aaker's brand personality with its explanation along with its criticism. Meaning of Branding A brand is fundamental by nature or is represented by its offerings and what it delivers. Brand motivates its consumers by the offerings provided by a particular company. Brands establish themselves in the market over a period of time by the means of conveying a company’s message to their customers through consistent advertisements and by following suggestions provided by friends, colleagues, by family members along with ensuring communication between its representatives and its company members. The brands are often protected from others by securing service maker or trademark by a certified agency, generally by government agency (Herford & et. al., 2007). The public knowledge about the companies brand is often set as a fact or of companies’ evaluations. At times, corporations undergo market research to become aware about the public brand recognition, at the same time to know about the behaviour of the customers towards the brand. When the companies are building a brand or working upon a brand, at times they take the help of search engine and WebPages having the outline of the work details before establishing the successful brand. Organising the fields name and the brand name is an extremely vital part of searching and keeping in touch with the clients and the visitors consequently branding the new company (Asperin, 2007). Brand name helps in the identification of the image and idea of that particular service or product, which in return results in the clients to be drawn towards the new brand in the market. Branding is a procedure of building companies’ asset, which helps to build goodwill in the market. If a company is able to establish a stellar reputation among the competitors then bran ding procedure can help in creating an image in the market. It motivates a company to meet its expectations by bringing in more innovative service or product and to surpass its expectations in the competitive market scenario. In today’s dynamic marketplace, brands have large marketing landscape, where the ground of spreading the message and introducing the product is largely performed through the use